Business to consumer (B2C) is a business model that describes transactions between a business and individual consumers. In this model, businesses sell products or services directly to the end consumer, rather than selling to other businesses or intermediaries.
B2C transactions can occur through various channels, including physical retail stores, e-commerce websites, mobile applications, and direct mail or telemarketing. The primary goal of a B2C business is to attract and retain individual customers by providing products or services that meet their needs and preferences.
B2C businesses typically focus on building strong brands, developing compelling marketing campaigns, and providing exceptional customer service to attract and retain customers. They also must ensure that their products or services meet consumer demands in terms of quality, price, and convenience. B2C businesses often face intense competition and must continually innovate to stay ahead in the market.
Examples of B2C businesses include online retailers such as Amazon and eBay, physical retailers such as Walmart and Target, and service providers such as airlines and banks.