GEICO is an American insurance company that is well-known for its humorous and memorable commercials. One of the most iconic GEICO commercials is the “Hump Day” ad, which features a talking camel who visits an office every Wednesday to ask employees if they know what day it is.
The commercial begins with a shot of a camel’s head poking through an office window, asking the famous question, “Guess what day it is?” The employees respond with a mix of annoyance and amusement, but the camel doesn’t seem to notice their reactions. He continues to bellow his catchphrase, even interrupting a meeting to do so.
As the commercial progresses, the employees become increasingly frustrated with the camel’s weekly visit. One employee suggests that they “start calling in sick on Wednesdays,” while another complains that he can’t focus on work because the camel’s voice is “like nails on a chalkboard.”
Despite the employees’ exasperation, the camel remains cheerful and persistent, repeating his question with a big grin on his face. Finally, one employee breaks down and answers, “It’s hump day!” The camel responds with a jubilant cry of “Woot woot!” and dances out of the office, leaving the employees to shake their heads in disbelief.
The “Hump Day” commercial is a prime example of GEICO’s clever advertising strategy. By using a catchy catchphrase and a lovable (albeit annoying) character, the company was able to create a memorable and effective ad campaign that resonated with viewers. The commercial quickly went viral, with people sharing it on social media and referencing it in everyday conversation.
What makes the “Hump Day” commercial so successful is its ability to capture the humor and absurdity of everyday life. The employees in the commercial are relatable, and their frustration with the camel’s antics is something that many people can identify with. At the same time, the commercial is lighthearted and fun, making it a welcome break from the stress of daily life.
Overall, the GEICO “Hump Day” commercial is a testament to the power of creative and entertaining advertising. By using humor and relatable characters, the company was able to create a commercial that not only captured people’s attention but also left a lasting impression. It’s no wonder that the commercial has become a classic and continues to be referenced and enjoyed years after its initial release.