How we approached it
The challenge
EduTrack's sales team needed to produce high-quality, context-specific sales content at speed — cold outreach scripts, WhatsApp messages, ad copy, objection handling responses, and campaign plans — without a full-time copywriter and without generic AI output that didn't match the "problem-first" sales methodology the company had developed.
Our approach
We built the EduTrack AI Sales Brain as a React 18 + Vite SPA backed by Vercel serverless functions that proxy the Claude API. The serverless architecture means there's no persistent server to manage — requests hit a Vercel function, which calls Claude, and the response is streamed back to the client via Server-Sent Events (SSE) for real-time token-by-token display.
The 7 AI modules were each built around the documented "problem-first" sales methodology: the AI generates content by leading with the pain point the prospect is experiencing, rather than with product features. The system prompt engineering ensures output consistently matches the brand voice and methodology.
PIN protection (no database, no user management overhead) keeps the tool internal. The near-zero operating cost (~$10–15/month on Vercel's free tier plus Claude API usage) means it's economically viable as an internal tool without enterprise pricing.
What we delivered
- React 18 + Vite SPA with real-time SSE token streaming
- 7 AI content generators: pain diagnostic, call scripts, WhatsApp messaging, ad copy, flyer briefs, objection handling, 14-day campaign planner
- Vercel serverless functions proxying Claude API
- Problem-first sales methodology encoded in system prompts
- PIN-protected access (zero database)
- Sub-30-second content generation for all modules
- ~$10–15/month total operating cost
The result
The Sales Brain is actively used by the EduTrack sales team. Content that previously took 20–30 minutes to write (a personalised cold outreach sequence, a tailored objection-handling response) now takes under 30 seconds. The near-zero operating cost makes it economically trivial to run.